create a perfect video for youtube marketing

Creating a Perfect Video for Youtube Marketing

Many people believe creating a video is far too technical or complicated, and they’d never be able to manage it on their own. In reality, nothing could be further from the truth. Creating a high quality video presentation is actually quite simple when you know which tools to use, and how to create a style, flow and voice for your video that will be well received by your target audience.

In this section, you’re going to learn some easy ways to create your own videos even if you don’t currently know the first thing about doing so.

Before you take a single step to create a video, think about the purpose of your video. What exactly do you want this video to achieve? You absolutely must include a call-to-action in your video. Otherwise, the video isn’t going to be very effective for marketing purposes. The trouble is, if you don’t think about your video’s purpose, you won’t know what your call-to-action should be.

Here are some things you might want to accomplish with a video:

Lead capture (list building)

Branding & Authority building

Selling products & services

Driving traffic to a blog or website

Affiliate promotions & third party offers

Once you have defined your video’s purpose, you’ll be able to craft a proper call-to-action that effectively encourages people to take the action, such as visiting your website and buying your product or signing up to your newsletter.

Preparation

Before you create your first video, you need to do a little preparation first. You should keep your video between 3 and 10 minutes, if possible. This is the optimal length for a YouTube video.

There are seven important things you need to make sure every video contains:

Introduction – Your introduction will tell them who you are and also let them know where they can find you. For example, you could open with, “Hello, this is Jane Smith of Jane’s Crafting Website at HYPERLINK “http://www.JanesCrafting.com” www.JanesCrafting.com.”

Why Watch – Next, be sure you tell people approximately how long the video is, what they will learn, and why they should keep watching.

The Meat – Most of your video should be meaty information of real value. This is where you offer the valuable content of your video.

Recap – Offer a very quick recap of what you just went over.

Final Advice – Give them some kind of parting information such as a warning, a tip or some other helpful advice that supports the video.

Call-to-Action – Finally, let the viewer know what to do next. Whether you want them to visit your website and subscribe to your email list, buy something, subscribe to your YouTube channel, or something else, you need to tell them what to do!

URL or Brand – At the end, you’ll want a few moments of silence to promote your brand or your URL. This could be up to two minutes in length, but one minute is about right. You can have your URL or brand alone on the screen, perhaps along with some brief call-to-action text.

Your overall video type is important to consider, too. Is your video going to be a funny video that is meant to pull in the maximum number of visitors virally? Is it going to be a tutorial or educational video? Perhaps a controversial topic that is guaranteed to get attention? Try to choose a format that will work well with the effect you’re looking for from the video.

If you’re selling an educational course, then a tutorial might make sense. If you’re promoting something with huge mass-market appeal, something funny or controversial might bring in bulk traffic. Be sure to choose the format that makes sense for your specific purposes.

Creating a Script

Before you get started, you might want to create a script for your video. The script should be around 200 words or so, but it could be longer or shorter depending on what type of video you’ll be creating.

This script is important, because it will be used for:

The voiceover, whether you create it or you outsource it.

Any text or captions you place on the screen in the video.

Estimating the approximate length of the video.

The creation of the sequencing of the video.

Spend time on the script, because not only will it be used for all of the important aspects above, but it will also make or break the effectiveness of your video!

Outsourcing

If you are still uncomfortable creating your own videos, or if you just don’t want to do it yourself, you can outsource the creation of your videos very inexpensively.

Perhaps the best place to outsource video creation is Fiverr.com. This site has hundreds of different providers who will create videos for you for only $5. The quality varies greatly, but as long as you choose a provider with plenty of positive feedback and samples of their work, you should be fine. Plus, at only $5, you won’t be out much money if you aren’t completely happy with the final product.