Video marketing is one of the most powerful marketing techniques used by entrepreneurs to attract customers and increase sales. Video marketing utilizes videos to market or promote your product, services or brand. Marketers are advised to create videos that are truly relevant to their niche.
A strong marketing campaign usually comes with interesting videos. Among the types of videos that entrepreneurs can use to increase brand awareness and attract more sales are videos that show customer testimonials, explainer videos, how-to videos, live events videos, viral videos and corporate videos.
There are many profitable ways to use video in online marketing. No matter what your business model, online video can be helpful. Let’s take a look at a few ways video is useful.
1. Branding
Videos are great for branding. They allow you to repeat your product name or your own name repeatedly. They allow for great product placement. They allow you to put a name or URL directly on the video itself. There are so many ways to use video for branding purposes.
2. Increase conversions
If you have your own products, videos can enhance your sales pages and increase conversions considerably. Videos are great for all sorts of marketing purposes. You can make video ads that are like commercials, interesting or entertaining videos that could go viral, or even a combination of the two.
3. Traffic Generation
Even if you don’t have your own product to market, you can use videos to generate traffic to a blog or any other online property.
4. Video marketing is effective for SEO purposes.
Posting videos that link to your site on powerful and popular video sharing sites such as YouTube can help in achieving better results from your search engine optimization (SEO) campaign. The videos can boost your search engine rank, conversions, open rates and click-through rates. Just make sure to post videos that specifically target your audience.
Consider posting your videos on YouTube if you want to use video marketing for SEO. YouTube is known to be the second largest search engine. It is also owned by Google which means using the right tags for your YouTube videos can make your SEO campaigns more beneficial.
5. Videos can be easily accessed and hosting is not a problem.
Present and potential consumers can also access your posted online videos with the presence of smartphones. Marketing through videos can help you reach your target audience regardless of where they are in a more cost-effective manner.
Hosting your videos is also very easy and doesn’t cost much at all with platforms such as YouTube, Vimeo, Viddler.
6. Videos can convey rich information.
This is possible because videos use sound and visuals. A well-created video can capture the attention of your audience because they have the added stimulus of visuals and voices while also serving as an effective means of delivering a message. A good video can also transform meaningless texts into interesting, breathing and living content.
7. Videos can better connect to your audience.
Another great reason why you should consider using a video to market your products, services or brand is because it can better connect to your potential and current consumers. Videos stimulate emotions; meaning they directly appeal to the brain’s emotional center through sounds and visuals. Using videos for marketing also makes it easier for you to attach a face to a unique concept. They establish human connection which is more powerful and influential than reading a text.
8. Videos can effectively retain the attention of your audience.
Some studies prove that the rate of retention for information which is heard and seen all at the same time can reach as high as eighty percent. This means that combining audio and visuals in a video is more powerful than written text.
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